Power Sessions

Starts: 11:00 am | Ends: 12:30 pm

Session: Leveraging the Power of Sport for Social Good

Scott Shirley, the founder of Uplifting Athletes & CEO of Pledge It, will take us on his journey of innovation that began with solving a problem for his charity and ended up creating a new fundraising market segment. In this session, Scott will explore how performance-based fundraising transformed his legacy event. You will also learn how performance-based fundraising can help your charity:

    • Recruit new volunteer fundraisers
    • Deliver your mission through fan engagement
    • Generate leads more effectively
    • Increase per capita giving

Session: Reinventing Peer-to-Peer Fundraising for Legacy Events

When legacy events have an aura of staleness, fundraising can decrease. In this session, Susan G. Komen Greater NYC Chapter’s CEO Linda M. Tantawi and Director of Marketing and Communications Devon Ott will share a case study on their organization’s Race for the Cure, discussing the following techniques:  

  • Freshen your event
  • Corporate Teams Need More
  • Collaboration Adds Your Bottom Line
  • Digital Marketing Matters

Session: Peer-to-Peer/Coast-to-Coast

RJ Canning, Director of Support Through Sport, and Katie Norton, Director of Development, will share the Ulman Cancer Fund for Young Adults’ 4K for Cancer program as a case study of an exceptional peer-to-peer fundraising platform. This power session will touch on:

  • Strategic recruitment of fundraisers.
  • Support and benchmarking provided to fundraisers.
  • Continual re-assessment of the program as it compares to similar ones.
  • Engagement of fundraisers’ family members and community partners.
  • Conversion of fundraisers to donors.

Session: The Match Game

Peer-to-peer relationships are most often the key to successful major gift solicitations. It is therefore essential to design fundraising structures and strategies that maximize the relationships between your major donor prospects and your soliciting volunteers.  These relationships create the foundation upon which you build a solicitation strategy that is specific to a donor’s values, affinity and capacity. In this session, Timothy R. Burcham, CFRE, Chief Solutions Officer at Burcham Solutions Group, will unpack the volunteer-driven design of a highly successful statewide campaign involving 16 public, two-year colleges in Kentucky that harnessed the power of P2P relationships involving more than 1,000 volunteers and 10,000 prospective donors to generate more than $100 million in philanthropic investments and that exceeded expectations.

Session: Awareness, Advocacy and Action!

What happens when a chronic disease that you’ve never heard of impacts you or your family? Join the discussion on how to help individuals and families move from being unaware to advocating on behalf of others using fundraising as the call-to-action.In this session, Wendy R. Lewis, Executive Director of The Parkinson Council, will discuss the dos and don’ts when working with family “personalities” and leave with tools to engage across generations. And, because each family dynamic is different, you will learn techniques on when to move forward and when to let go.Case studies will be presented and examined for trends and challenges looking through an intergenerational lens of family members impacted.


RJ Canning
Director of Support Through Sport, Ulman Cancer Fund for Young Adults



November 12th - 13th, 2018
08:00 AM - 06:00 PM ET


WHYY Public Media Commons
150 N. 6th Street
Philadelphia, PA 19106

Who's Behind This?

NonProfit PRO

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