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2020 Details to Come


New speakers are pouring in daily. Keeping checking back for agenda updates!

Sunday, Nov. 3

  • 7:00 pm - 9:00 pm Meet and Greet

Monday, Nov. 4

  • 7:30 am - 8:30 am Breakfast and Registration
  • 8:30 am - 8:50 am Welcome and Housekeeping
  • 8:50 am - 9:45 am Opening Keynote Panel: How KPI Success Can Mean Your Failure | More

    Sandra Hijikata, Bob Merrill and Katrina VanHuss discuss how success is driven by focus on long-term value, which does not necessarily follow the path laid out by meeting our KPIs.

  • 9:45 am - 10:15 am Leveraging Data Driven Peer-to-Peer Personas to Drive Engagement | More

    Personas are a core element in developing fundraising programs with empathy that ultimately drive better results. Leveraging big data, the data scientists at Blackbaud have identified nine key peer-to-peer fundraising personas and motivators that drive them to take action.

    In this session, We will review the personas and show you how to integrate them into your fundraising programs to effectively segment your database, craft compelling campaigns and build call-to-actions that appeal to your supporters.

  • 10:15 am - 10:35 am Predictive Analytics and Peer-to-Peer Business Model | More

    Turnkey analyst, Ryan Grosenick, and social psychologist, Otis Fulton, demonstrate the power of predictive analytics in regard to event design. Does the bouncy house actually matter? How about volunteer leadership?

  • 10:35 am - 10:50 am Fast Break
  • 10:50 am - 12:30 pm Power Sessions | More

    Your Dream Job Is Just a Plan Away
    Sean Kramer explains how to position yourself to get your dream leadership job. While some people might bump into that perfect job, a solid plan will increase your likelihood of ending up where you want to be. Hear his tips and his own story, which led him to the CDO job at the National Parkinson Foundation.

    Why I Break S*)&+ to Make My Constituents Happy
    DJ Hampton describes his method of “breaking everything” in order to turn around March of Dimes revenue production.

    Why Your Organization Must Have a Chief Strategy Officer
    Kelly Griffin defines the role of a successful chief strategy officer and how that person can and should impact your organization’s success.

    P2P: Relationship Campaign or Marketing Campaign?
    Marcie Maxwell draws on her deep experience at St. Jude Children’s Research Hospital and Make-A-Wish America to help define the power that drives P2P campaigns.

    De-siloing a Nonprofit Organization
    Ben Yerxa, PhD, describes taking a completely silo’ed, and arguably ineffective, organization and turning it around as silos fell by the wayside.

  • 12:30 pm - 1:30 pm Lunch & Panel Discussion | More

    Inside Baseball: Komen’s Big Turnaround
    Christina Alford and Courtney Bugler join Colleen Legge to discuss the rigor and strategy required to turn around Komen’s historically successful peer-to-peer program, Race for the Cure®, a program in decline for almost a decade. They discuss insights, successes and challenges to not only rolling out a new brand and model, the MORE THAN PINK Walk™, but fundamentally changing how affiliate staff see their jobs.

  • 1:30 pm - 1:45 pm Gestalt Training | More

    ‘Should’ Can Hurt
    Mo Fathelbab helps us understand how to share our expertise while protecting relationships.

  • 1:45 pm - 2:45 pm Gestalt Sessions
  • 2:45 pm - 3:00 pm Break
  • 3:00 pm - 5:00 pm Power Sessions | More

    Bad Decisions From Good Data
    Wendy Vizek describes how good data can end up being terribly unhelpful in the hands of those not yet equipped to understand and use it. Sometimes, in a sincere effort to be as helpful as possible, staff will cherry-pick KPIs at which to succeed, undermining the overarching endeavor. We’ll hear how it happens and what to do about this terrible dynamic.

    Ethics in Fundraising: Where are the Lines?
    Rarely is the subject of ethics in fundraising discussed except in the moment of a decision. John Vranas helps us understand the underlying philosophy of ethical fundraising and how it manifests in his past work life and currently at the Humane Society of the United States.

    Staying Current When You’ve Been in the Big Chair a Long Time
    Jamie Bearse, CEO of Zero, the End of Prostate Cancer, has been in his chair for 17 years, six of which as CEO. Jamie will share how he manages organizational health and stays current on technology, tools, and trends in the industry.

    Prepping Your Peer-to-Peer Program for Reorganization
    Jennifer Lee discusses how the National Multiple Sclerosis Society got ready for transformation. She will share how one critical tool, a decision-making model, continues to be vital to forward movement in a matrixed organization.

    Can You Sell Your Way to Success in Fundraising?
    Peggy Shriver explores the relationship of sales and fundraising. Are they the same? Is one part of the other? Does one jeopardize the other?

    Livestream Fundraising — Growth Pains
    Carla Warner describes Share Our Strength’s entry into livestream fundraising — opportunities and barriers. Her story will serve to both entice and warn those delving into this type of peer-to-peer fundraising.

  • 5:00 pm - 8:00 pm Dinner, Drinks & Games | More

    Join us for food, drinks and games on Monday night. We will be walking next door to the National Liberty Museum, where you can peruse the current exhibit, “Destined for the Stars,” a solo exhibition of painted glass, aluminum and mixed media wall-reliefs by artist Ricky Bernstein.

Tuesday, Nov. 5

  • 8:00 am - 9:00 am Breakfast
  • 9:00 am - 9:15 am Housekeeping
  • 9:15 am - 10:55 am Power Sessions | More

    How USA for UNHCR, the UN Refugee Agency, fundraises apolitically with a humanitarian mission, which has become political.

    Embracing the Anonymous Fundraiser
    Maria Clark describes how the American Cancer Society is dealing with a new donor and fundraiser base whose contact data we may never know.

    Forces of Change
    Myrna Mulholland describes how changes beyond our control can be ignored in everyday decision-making and what to do about it.

    The Right Path Is the Hard Path — The Federated Model & Constituent Services
    Calaneet Balas will describe her road to bringing the federated ALS Association into a more collaborative state, why she undertook the endeavor and what’s next in the journey.

    Shifting Your Event Focus From You to Them
    Molly Riley of Cystic Fibrosis Foundation (CFF) tells how CFF found out what their constituents wanted, instead of what they THOUGHT their constituents wanted. The organization used that new way of thinking to significantly grow three different group’s revenue and engagement.

  • 10:55 am - 11:15 am Break
  • 11:15 am - 11:55 am Power Sessions | More

    Knowledge Hacks for Peer-to-Peer Platform Selection
    Mark Becker of Cathexis gives the top 10 ways to make your team think you know more about peer-to-peer platform selection than you actually do. Keep your team on its collective toes with your pithy and insightful questions, implying that your still waters run deep when it comes to software.

    Innovation Hacks for Improving Event Experience
    Jillian Schranz with Event360 will help you make your team think you spend nights and weekends pondering human nature and how to mold behavior using event design. Her top five insights on improving event experience will help you never again be presented with a bouncy house as the primary activity on site.

  • 11:55 am - 12:40 pm Lunch
  • 12:40 pm - 1:40 pm Keynote: Fundraiser Identity's Tie to Revenue & Well-Being | More

    Jen Shang, director of research at the Philanthropy Centre in the UK and co-founder of the Institute for Sustainable Philanthropy, leads us down the path of changing fundraiser identity in order to ultimately increase fundraising, with the major by-product of increased fundraiser well-being.

    Jen brings her deep research from the direct response sector to bear on peer-to-peer fundraising. Her work, together with Dr. Adrian Sargent, has redefined how the industry approaches direct response outreach, leading to significant increases in revenue and constituent well-being.

  • 1:40 pm - 1:50 pm Champagne Toast
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