November 12th - 13th, 2018
08:00 AM - 06:00 PM ET
WHYY Public Media Commons
150 N. 6th Street
Philadelphia, PA 19106
Starts: 10:50 am | Ends: 12:30 pm
Grab the keys to success at our 20-minute power sessions, where attendees will hear from leaders of veteran P2P programs that have seen change, felts its effects and adapted.
Power Session #1: Not Just Another Walk: Light the Night from the Beginning
Learn how one national voluntary health agency captured the imagination and “night vision” of those walking to cure cancer. Understand the creative development that almost did not happen, and how Light the Night illuminated the night skies and transformed into the fastest growing walk venue across the US and Canada.
Power Session #2: Walk MS – Launching a Fundraising Event
At times, common sense is a strategy. The National MS Society launched the Walk MS in 1988; growing from one event to more than 450 cities nationwide with 400,000 participants. The event has raised more than $1 billion since its beginning. Hear the specific strategic steps taken to ensure its growth and keep it relevant.
Power Session #3: The Zealot – 6 degrees from the Revenue
Discover how Relay for Life achieved a level of volunteer commitment and engagement unlike any other. Learn how volunteers were also a key to the Magic of Relay which impacted acquisition, implementation, the experience, retention and revenue.
Power Session #4: Inflection Point Fundraising: Catalyzing Breakthrough Revenue Returns
Faced with a growing population in need of its services, but an economy in the midst of the greatest recession in generations, how one organization consciously bucked conventional fundraising wisdom and heavily invested in fundraising at a time when most were scaling back. This crucial pivot ultimately grew the charity’s revenue from $18m to $375M over a 7 year period—sustained 50% year over year growth. This session will explore how organizations can embrace rapid changes both internal to their organization and in the external environment, and align their strategy, investments and systems to catalyze breakthrough returns.