November 12th - 13th, 2018
08:00 AM - 06:00 PM ET
WHYY Public Media Commons
150 N. 6th Street
Philadelphia, PA 19106
Executive Vice President, Lincoln Media
Amanda brings extensive experience in lead generation, campaign development and management, corporate operations, sales and personnel management to Lincoln Media. Her positive attitude and winning personality are intangible assets that benefit media partners and clients alike. She has distinguished herself as an innovative thinker by developing new support services for our media partners, designed to manage and maximize media offerings. Where improvements in procedures can be made she is quick to identify and upgrade systems, and she has the “client-first” sensibility that we strive to achieve on all levels of service at Lincoln Media.
As executive vice president, Amanda provides leadership and training for Lincoln’s department heads and is responsible for all aspects of Lincoln Media’s full-service offerings including client services, campaign planning and development, creative production, call center scripting and data integration, web design/development and data integration, Direct Response TV (DRTV) and radio media planning/buying, interactive video email and new business development. Her entrepreneurial spirit comes across in the creative and innovative techniques she has established and maintained for Lincoln Media.
Amanda is dedicated to making Lincoln Media the preferred client resource for lead generation and customer retention through live media tracking and optimization, timely sales reports and forward looking performance analysis. In the last five years, Amanda and her team have broken new ground in DRTV media buying as well as DRTV lead-generation technology.