November 12th - 13th, 2018
08:00 AM - 06:00 PM ET
WHYY Public Media Commons
150 N. 6th Street
Philadelphia, PA 19106
CMO, United Way Worldwide
Lisa Bowman is responsible for leading United Way Worldwide’s (UWW) marketing and communications team. The UWW marketing and communications team is responsible for the creation, development and implementation of United Way’s global marketing strategies highlighting the organization’s image and heritage to galvanize engagement of donors, advocates, volunteers and partner relationships in communities around the world. Lisa oversees brand, marketing and strategic communications including brand innovation, creative development, media relations, affinity groups and strategic alliances such as the famed NFL and United Way partnership.
With more than 25 years of experience in developing and implementing strategic marketing and communications initiatives in the transportation, retail, dot-com, and apparel sectors, Lisa joined United Way Worldwide from The UPS Foundation where as part of her $80M social investment portfolio, she also oversaw the strategy and execution of the transportation company’s United Way campaign. During her tenure managing the campaign, which touched over 300,000 employees, Lisa’s results included a ground-breaking contribution of nearly $64M in 2014 and an 80% growth rate in Alexis de Tocqueville donors.
Lisa holds a B.A. in Marketing from Columbia College and a certification in Applied Project Management from Boston University. Lisa has served on the board of the American Jewish Committee Southeast region, and as both the chairperson and a board member of United Way’s Global Corporate Leaders Advisory Council. She currently holds a seat on the American Marketing Association’s National Board of Directors.